Revolutionizing Open-Air Painting Competitions
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“La Pintura” introduces a revolutionary concept for plein-air painting competitions that prioritizes artists through eight core principles:
The Eight Guiding Principles of La Pintura
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- The artist comes first in every consideration
- No entry fees or commissions collected from artists
- Meticulous attention to detail and economic efficiency
- Housing and transportation provided for artists
- Two-tiered entry: invited artists and juried artists
- Free outdoor demonstrations and workshops
- Funding from community, sponsors, and grants—never from artists
- Multiple qualified jurors and judges
This model differs from traditional competitions, which typically charge entry fees and take up to a 50% commission on sales. By removing financial barriers and treating artists respectfully, La Pintura aims to attract higher-caliber participants and create more prestigious events that benefit everyone involved. The concept is gaining traction across the United States, with organizations from California to Maine considering adoption.
Proponents argue this approach creates a “virtuous cycle” where top artists attract serious collectors, media attention, and community support. Though skeptics question sustainability without artist fees, supporters believe increased community investment through corporate sponsorship, patronage, and grants will more than compensate, especially when donors understand their contributions directly support artists rather than administrative overhead.
